Edith Harbaugh

Product Strategy

Edith leads product strategy for TripIt and is one of the founders of TripIt for Teams, an easier way to organize travel plans for the whole team. Edith has more than 10 years of experience with both consumer and enterprise startups. From her work on portal sharing, she has two patents. Edith received a BS in Engineering from Harvey Mudd College and a degree in Economics from Pomona College.

Lisa Silveria

Product Management

Lisa Silveria manages the transformation of innovative ideas into new features for TripIt, and its portfolio of smartphone and tablet apps. She brings more than 10 years of travel experience to TripIt, with previous support and product management roles at Hotwire, America West Airlines, and Preview Travel.

Heather Forsythe

Marketing

Heather drives the marketing and brand strategies to help TripIt become the most used and loved travel brand worldwide. With more than 18 years of leadership experience, she’s built businesses and rejuvenated brands for both mature and high growth companies; including TripIt, Plantronics, Intuit, SanDisk and LeapFrog.

Heather has a BA in Economics from Stanford University, an MBA in Marketing from Northwestern University's Kellogg Graduate School of Management, and completed a year of study at Oxford University

Jugdeep Bal

Business Development

Jugdeep is passionate about TripIt's vision to make life easier for all travelers. He is responsible for all partnership discussions for TripIt, including distribution deals, strategic alliances, API partnerships, mobile deals, vendor negotiations and various initiatives within SMB & Enterprise.

Jugdeep has 15+ years of experience working on Business Development and M&A deals, alliance partnerships and corporate strategy. His experience spans the Startup, SMB and Enterprise verticals across the tech, mobile, internet, telecom, retail and financial services industries. Prior to joining TripIt in 2011, Jugdeep ran a private strategy consulting business and was Vice President of M&A and Business Development for IntelliSpace, Inc, an international technology and telecommunications company.

In addition, Jugdeep also sits on the board of a private social media startup. Jugdeep is a graduate of The University of Pennsylvania.